Get Real! Benefit's They're Real Push-Up Liner

A little late to the party here I know but I had been dying to try Benefit's They're Real Push-Up Liner since its mega launch this summer after reading the endless rave reviews about the product and, I'm delighted to say, it was worth the wait. Here's what I found out about the most lusted after makeup product of the year and its kick ass - and very handy - companion, They're Real Remover.

A lot of expectation lay before San Francisco super-brand Benefit on the eve of the release of They're Real Push Up Liner and, after the huge and extremely well deserved success of the original They're Real Mascara, it was quite exciting to see exactly where the brand was going with this new product which promised to be a liner with a difference. And they certainly kept their word. I've never seen anything like it and it certainly does all it says it will which I was very impressed by since finding the perfect liner is a constant search for me. I just love a good cat eye.

Formula for Perfection: Physician's Formula Shimmer Strips

American brand Physician's Formula has been around a long time and is known for the innovation and effectiveness of its products but it is only now arriving on Irish shores to much excitement in the beauty world! I tried the brands Shimmer Strips Custom Eye Enhancing Eyeliner Trio to see what all the fuss was about!

Physician's Formula Shimmer Strips Custom Eye Enhancing Eyeliner Trio come in three ranges of to enhance every eye colour so they are available in different sets for brown, green and blue eyes. Matching eyeliner and eye shadows to complement your eye colour is an important lesson to learn and you could be surprised with what colours enhance your eyes. I have both green and brown eyes so some colours make the green pop while others make my eyes look simply brown. The collection I'm reviewing here is made for brown eyes so contains brown itself, black and purple (which is actually a surprisingly good shade for both brown and green eyes).

The Velveteen Eyeliner - Urban Decay

The first thing that drew me to Urban Decay from the get go was their eye products. Their eye shadows are the best in the business but the clincher for me was their 24/7 Glide-On Eye Pencil in Perversion. It was the blackest eyeliner I'd ever come across and I could not believe how long it stayed in place for and, since black eyeliner is number one in my makeup essentials, the brand won me over big time. When I came by this gorgeous collection of eyeliner-come-eye shadows with the loveliest velvet texture I couldn't wait to give them a try and 24/7 Velvet Glide-On Eye Pencils did not disappoint. Like most of Urban Decay's products, they really make putting on makeup fun and creative.

The 24/7 Velvet Glide-On Eye Pencils come in a selection of colours to suit every shade and I've actually been using a couple of them at once. The pencils are really soft so the texture allows you to use them as an eye shadow while the shape and the nature of the pencil itself gives you the control to lines your eyes with them too so it looks like you're using a lot more makeup tools than just one pencil.

Beauty News - June 2014

Here's the lowdown on all the news in the land of beauty this week:

Benefit's They're Real Push Up Liner is almost here!

Launch Date: Saturday June 28th

First things first, probably one of the more exciting summer beauty events is the launch of the much talked about They're Real Push-Up Liquid Liner (€25) by Benefit. I've not seen as much excitement over a beauty product in a long time and the Push-Up Liquid Eye Liner seems set to at least equal the success of the mascara in the same range which really was everything it promised.

Eye Should Ko Ko

British eye-only cosmetic company Eyeko made a very, very clever decision last year making Alexa Chung the face of their brand - it's certainly what drew my attention to it. And, with Chung also working closely with the brand creatively, Eyeko can do no wrong right now and have the goods to prove it.

Lash Curler €14, Fat Brush Mascara €18, Eye Do Liquid Liner €16, Skinny Liquid Liner in Black and Purple €12 each

Up to the end of last year Eyeko were well known for their brand of original and quirky cosmetics but a change came to company last year when they decided to focus on eyes only - quite aptly considering their name and the popularity of their inventive eye line.

All Buttered Up: Butter London's Makeup Range

butter LONDON is a label renowned for its incredible nail polishes, and justly so. However, exciting news came to us last year that the brand was expanding to include butter LONDON makeup.

And, as it went with the nail polishes, the makeup is just beautiful; carefully selected and long-lasting, including a vibrant range of colours to choose from while at the same time not overloading the market with every colour under the sun. You can immediately see by the quality of the makeup that this brand will graduate quickly to become classic go-tos in many a makeup bag from herein out.