Eye Should Ko Ko

British eye-only cosmetic company Eyeko made a very, very clever decision last year making Alexa Chung the face of their brand - it's certainly what drew my attention to it. And, with Chung also working closely with the brand creatively, Eyeko can do no wrong right now and have the goods to prove it.

Lash Curler €14, Fat Brush Mascara €18, Eye Do Liquid Liner €16, Skinny Liquid Liner in Black and Purple €12 each

Up to the end of last year Eyeko were well known for their brand of original and quirky cosmetics but a change came to company last year when they decided to focus on eyes only - quite aptly considering their name and the popularity of their inventive eye line.