Siopaella owners Ella de Guzman and Steve Ryan seem to have cracked the formula for sartorial success because of their clever business skills, their unique to Dublin consignment store framework, their friendship towards their customers leading to an ever-growing loyal following, and being exactly the right business at the right time in Dublin. Penelope's Bed took a tour of both Siopaella stores and had a chat with the owners, staff, and their two ridiculously cute dogs Louis and Raquel, who are an intrinsic part of Siopaella!